Reading about the “long tail” theory was also interesting but I also thought very logical. The hits (the top 20% of inventory) cover about 80% of sales while the rest obscure content only accounts for 20% of sales. This makes sense but is quickly being fixed by online shopping. For instance, in my COMM 150 class we watched Bollywood film that my friends and I loved so much that we wanted to buy it but we couldn’t find it anywhere. We went to your usual blockbuster, best buy, but couldn’t find what we wanted. Of course once we went on amazon, BOOM there it was. Selling unique things online allows for a larger customer database and not losing shelf space, since most online items are stored in warehouses.
(Media and Information Economics, Jackson, 9 February 2011)
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